You might know how to do it yourself regarding a niche. One thing that might not be among the area of expertise is how to start an eCommerce store. The good news is that it has become easy and powerful. The bad news is you still have to learn how to do it and make some choices along the way. For example, where do you start? What platform do you choose? What components are critical?
There are many factors to consider, but the most important step is the first one. Start. Once you’ve started, you can stumble forward and get your store where you want. Along the way, seek advice and gain knowledge. Here are some of the best ways to start your DIY eCommerce store to help your development curve.
Choose A Powerful Platform
One thing you don’t want is to create a store that is so successful that your infrastructure can’t handle it. Old(er) school methods of creating fulfillment could be something as simple as an email exchange where someone sends an order request. Then, you promise to send the goods and they promise to pay. This is obviously fraught with potential problems and unsustainable with any volume.
Fortunately, modern platforms like Shopify and WooCommerce can accommodate the orders and streamline fulfillment procedures, even for high volume stores. These services provide valuable fulfillment tools like shopping carts, credit card payment services and shipping forms. These things make the life of an expanding business better.
If you are planning to leverage your DIY reputation for selling your wares, it is critical that you persistently promote your expertise. Why would someone choose your goods and services if you are not an expert? This must become part of your marketing and must permeate your site through blogging, imagery and product-related content.
By having many items to choose from, you give potential customers the opportunity to add on to purchases. They come for one thing and leave with others. It’s like at a restaurant, selling the soft drinks is often where the profits are even if people come in for the steak. Provide good deals on related items and people will load up their carts.
Use Quality Photos
Whether we accept it or not, the internet and e-commerce is a visual medium. Instinctively, we, as consumers, value aesthetics and ascribe the quality to items based on product appearance. Therefore, your photos implicitly tell potential consumers whether or not your products are quality. Use quality cameras and get good advice on product positioning in photos. Also, use vibrant colors and stage products in ways that make them stand out. Remember, association matters. Putting your product next to something expensive gives that product associative value. It can become boutique by association.
Prepare Fulfillment Steps
Make sure you have a system that can accommodate fast growth. If you get orders but are personally licking envelopes and putting stamps on packages, you will be overworked, your deliveries will be slow, your costs will be high and your customer satisfaction will be low. Imagine levels of growth in order to install the appropriate infrastructure to effectively and efficiently fulfill orders.
Blog About Your DIY
Many online store owners want to set up shop and simply wait for the orders to come in. This attitude undervalues blogging as a way to improve your web presence and increase customer confidence. Blogging can be a very powerful tool and can benefit your story in many ways. First, the blog allows you to talk about your DIY and products in your voice. You will always be your best advocate and understand the value of what you offer more than anyone. Second, a blog allows you to create the deeper understanding of your store, niche and products. A simple store often offers products with limited blurbs, but a blog allows you to illuminate the important details of what you offer.
Third, a blog keeps your content fresh. People are often leery of sites that seem abandoned by their administrators. Frequent content shows your visitors you are current and responsive. Fourth, a blog is a great way to show off your expertise. Especially in the DIY niche, being an expert matters. Finally, and perhaps most importantly, your blog improves search engines’ ability to find your eCommerce store. Fresh content rich with keywords helps search engines rank you higher in searches because you are easy to identify as relevant.
In a race to the bottom, we often think that the best price is the only factor in purchasing. Not so fast. The bottom line of cost for a product isn’t always the critical deciding factor in purchases, but it’s often not the most important. When you take advantage of your platform as an eCommerce store creator, you have the opportunity to explain the advantages of your products and why people should choose yours. Even if you might not have the advantage of low pricing due to access to volume purchases, you can still compete in the marketplace.
The critical considerations for those who want to open an eCommerce store are how do I create and accommodate success? In order to satisfy these questions and alleviate many of the stresses that surround the creation of business, choose well. Find platforms that allow your business to grow, take the important steps necessary to compete on the big stage and produce a quality presentation to distinguish your eCommerce store and attract business. When you’ve taken these steps, you truly can do it yourself and succeed in the exciting and expanding world of eCommerce.